No, Rare Beauty is not owned by Kendo. It is an independently owned company founded by Selena Gomez.
Selena Gomez launched Rare Beauty in 2020 with a mission to redefine the beauty industry. The brand focuses on promoting self-acceptance and mental health.
Rare Beauty offers a wide range of makeup products, from foundations to lipsticks. Each product is designed to be inclusive, catering to various skin tones and types.
Kendo, on the other hand, is a beauty brand incubator known for working with brands like Fenty Beauty. However, it has no ownership stake in Rare Beauty.
Selena Gomez’s Rare Beauty stands out due to its unique approach. The brand combines high-quality products with a message of self-love and acceptance, making it a favorite among many.