Yes, Rare Beauty is a private company. It is independently owned by Selena Gomez and has no parent company. This means that Selena Gomez has full control over the brand and its operations.
Rare Beauty was launched in September 2020. It aims to challenge unrealistic standards of beauty and promote self-acceptance. The brand has a strong focus on mental health, with a portion of sales going to the Rare Impact Fund.
By being a private company, Rare Beauty can make decisions that align closely with its mission and values. This independence allows the brand to innovate without external pressures from stakeholders or a parent company.
Rare Beauty offers a wide range of makeup products. From foundation to lipsticks, the brand emphasizes inclusivity with its diverse shade ranges. This approach has resonated well with consumers looking for products that cater to various skin tones.
Overall, Rare Beauty’s private ownership under Selena Gomez allows for a unique and authentic brand experience. This has contributed to its rapid growth and positive reception in the beauty industry.