Rare Beauty products are made by Rare Beauty, an independently owned company founded by Selena Gomez. This means that Selena Gomez played a key role in creating the brand. Rare Beauty is unique because it focuses on promoting self-love and natural beauty.
The company is not owned by a parent company, which keeps its operations independent. This allows Rare Beauty to maintain its specific vision and values. They are committed to creating high-quality beauty products that are accessible to everyone.
Rare Beauty has a contract with Sephora for distribution. This collaboration ensures that the products are widely available in many places. Sephora is a well-known retailer, which helps Rare Beauty reach many customers.
By being independently owned, Rare Beauty can stay true to its mission. Selena Gomez’s personal touch and vision shine through in each product. Their partnership with Sephora makes it easy for fans and beauty lovers to find and enjoy these products.