Rare Beauty is an independently owned company founded and owned by Selena Gomez. This makeup brand stands out for its inclusive and empowering ethos. Selena Gomez envisioned Rare Beauty to challenge unrealistic standards of perfection in the beauty industry.
Launched in 2020, Rare Beauty quickly gained popularity for its high-quality products. The brand focuses on self-acceptance and embracing one’s natural beauty. Selena’s vision is to create a safe space where everyone feels represented.
Rare Beauty offers a wide range of makeup products, including foundations, lipsticks, and eyeshadows. Each product aims to enhance natural features rather than mask them. The brand’s mission is clear: to make everyone feel good about themselves.
Selena Gomez’s personal involvement ensures that Rare Beauty stays true to its mission. Her commitment to mental health and self-love is reflected in every product. Rare Beauty is more than just a makeup brand; it’s a movement towards self-acceptance and positivity.