Yes, Rare Beauty is a company. It was founded by Selena Gomez and operates independently, without a parent company. Rare Beauty promotes self-acceptance and individuality through its makeup products. The brand stands out for its commitment to mental health initiatives as well.
Selena Gomez launched Rare Beauty to challenge unrealistic beauty standards. The products are designed to be easy to use and inclusive of all skin tones. This approach helps people feel more confident and accepted.
The company aims to break down the barriers of perfection in the beauty industry. Rare Beauty encourages users to embrace their uniqueness. This message is consistently reflected in their marketing and product line.
Rare Beauty also focuses on mental health. A portion of the sales goes to the Rare Impact Fund. This fund supports mental health services in underserved communities.
In summary, Rare Beauty is more than just a makeup brand. It is a movement that promotes self-love and mental well-being. Selena Gomez’s vision for the company is clear and impactful.