Rare Beauty Brands is owned by Selena Gomez, who is the founder of the company. Selena Gomez launched Rare Beauty in 2020 with a mission to challenge unrealistic standards of beauty. Her goal was to create a brand that promotes self-acceptance and natural beauty.
Rare Beauty offers a wide range of makeup products. These include foundations, concealers, lipsticks, and more. The brand is known for its inclusive shade range and skin-friendly formulas.
Selena Gomez has been actively involved in every step of the brand’s development. She wanted to ensure that the products are high-quality and accessible. Her personal touch is evident in the thoughtful design and messaging of the brand.
Rare Beauty also focuses on mental health. A portion of the brand’s sales goes to the Rare Impact Fund. This fund aims to increase access to mental health resources. Selena’s commitment to both beauty and mental well-being sets Rare Beauty apart.