Rare Beauty was created by Selena Gomez to challenge the myth of physical perfection in beauty. She wanted to promote self-acceptance and individuality among people. Her goal was to create a welcoming space in the beauty industry.
Rare Beauty supports mental wellbeing across various demographics and abilities. Gomez aimed to break down unrealistic standards of beauty. The brand encourages people to celebrate their unique features.
Instead of conforming to societal norms, Rare Beauty invites everyone to embrace their true selves. This approach helps people feel confident and beautiful in their own skin. By doing so, it fosters a positive and inclusive beauty community.
Rare Beauty’s mission is to redefine what it means to be beautiful. It encourages self-expression and self-love. This change is refreshing in an industry often dominated by unattainable beauty standards.
Selena Gomez’s vision for Rare Beauty is one of inclusivity and kindness. The brand’s products and message reflect this vision. It’s a brand that stands for more than just makeup; it stands for being yourself.