Why Is Rare Beauty Called Rare Beauty

Why Is Rare Beauty Called Rare Beauty

Best Answer:

Rare Beauty is called Rare Beauty because it was inspired by Selena Gomez’s third studio album, “Rare,” released in 2020. The name “Rare” has deep personal meaning for Gomez, who even has a tattoo of the word on her neck.

Selena Gomez wanted her beauty brand to reflect the message of her album. The album celebrates individuality and self-acceptance, and she wanted the same values to shine through her makeup line.

Rare Beauty aims to make everyone feel unique and special. Gomez believes that true beauty is about being rare and embracing one’s own uniqueness.

The brand’s mission is to break down unrealistic beauty standards. It focuses on self-expression and inner beauty, rather than just outward appearances.

By naming her brand Rare Beauty, Gomez hopes to inspire confidence and self-love in people everywhere. It’s more than just makeup; it’s a movement to celebrate what makes each person rare.

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