Rare Beauty is called so because it was inspired by Selena Gomez’s third studio album, “Rare,” released in 2020. The brand aims to promote self-acceptance and individuality. It encourages people to celebrate their uniqueness and not compare themselves to others.
Selena Gomez wanted to create a beauty brand that highlights what makes each person different. Rare Beauty focuses on self-love and embracing who you truly are. This message connects deeply with fans and customers.
The name “Rare” signifies the importance of feeling rare and unique. The brand’s products are designed to enhance natural beauty. It’s about feeling good in your own skin and being confident.
Rare Beauty also supports mental health initiatives. The brand’s mission is to reduce the stigma around mental health. This adds another layer to its commitment to self-acceptance and individuality.
Overall, Rare Beauty is more than just makeup. It’s a movement to inspire self-love and celebrate what makes each person rare. The name perfectly captures this vision.