Royal Match indeed has no ads within the game itself. This is a key feature that attracts many players. However, the game’s advertising strategy outside the game has stirred some controversy. The ads are often long and unskippable, featuring celebrities like Simon Cowell to capture attention.
These ads are not just regular video clips but interactive mini-games. They allow potential users to try out the game’s match-3 puzzles before downloading it. This approach has been effective in attracting a large number of players, contributing to over 180 million downloads and $1.1 billion in revenue.
Despite the success, many users are frustrated with the repetitive and intrusive nature of these ads. They find the constant exposure to the same advertisements disruptive to their online experience. This aggressive strategy, while effective in user acquisition, has not been well-received by everyone.
In conclusion, Royal Match does not have any ads inside the game, but its external advertising methods are aggressive. While this has led to significant downloads and revenue, it has also caused annoyance among many users due to the intrusive nature of the ads.