The name Cinnabon isn’t “Cinnabun” because the founders wanted to avoid the word “bun.” They felt “bun” had strong associations with savory dinner rolls, not sweet desserts. They also wanted to steer clear of any unintended meanings related to body parts or babies.
Instead, they chose “bon.” “Bon” means “good” in French, suggesting a sense of indulgence. It brings to mind sweet treats, much like a bonbon. This naming choice highlights the sweet, decadent nature of their product.
Rich Komen and his branding expert, Terry Heckler, aimed for a name that would sound delightful and appetizing. “Cinnabon” perfectly captures the essence of their delicious, cinnamon-filled creations. The name makes you think of something special and tasty.
By choosing “Cinnabon,” the founders succeeded in creating a brand name that conveys the goodness of their product. It stands out and makes you crave a sweet, gooey cinnamon roll right away.