People may not support Rare Beauty for various reasons. One major reason is the misconception about celebrity-founded brands. Many think such brands lack authenticity, which makes them hesitant to try Rare Beauty.
Another reason is that Rare Beauty is new in the market. Founded in 2019, the brand’s recent entry makes some consumers cautious. They might prefer sticking to well-known, long-standing brands instead.
Controversy over Selena Gomez’s comments on the Israel-Hamas war also affects support. Some fans felt her statements were too neutral, leading to backlash and boycott calls. Additionally, accusations against the CEO, Scott Friedman, have fueled these calls further.
Lastly, critics believe Gomez did not take a strong enough stance on the conflict. Her perceived neutrality disappointed many followers, making them less likely to support the brand.
These factors together contribute to the reluctance some people have in supporting Rare Beauty.