Rare Beauty, founded by Selena Gomez, stands out from other makeup brands in several unique ways. The brand’s mission is to challenge unrealistic beauty standards and encourage self-acceptance, fostering a supportive and safe beauty space. Rare Beauty emphasizes mental well-being and aims to connect with a diverse audience.
Unlike many celebrity brands, Rare Beauty focuses on its products and the people who use them, rather than just the celebrity behind it. This approach has fostered trust and authenticity, making consumers feel more connected and valued. The brand’s genuine connection with its audience sets it apart.
Inclusivity and accessibility are key pillars of Rare Beauty. The brand offers a wide range of shades and products for different skin tones and preferences. With mid-range pricing and availability at Sephora, Rare Beauty is accessible to a broader audience, making it more inclusive than many competitors.
Rare Beauty is known for its high-quality, easy-to-use products that create a natural look. The brand focuses on meaningful product launches without relying on gimmicks, ensuring each product serves a real purpose. This thoughtful approach has contributed significantly to its success.
Philanthropy is another area where Rare Beauty excels. One percent of every sale supports the Rare Impact Fund, which provides mental health services and education for young people. This commitment to social impact highlights Rare Beauty’s dedication to making a difference beyond makeup.