Rare Beauty was founded on February 22, 2019. This exciting beauty brand was started by the famous singer and actress, Selena Gomez. She wanted to create a brand that celebrates individuality and self-expression.
Rare Beauty focuses on breaking down unrealistic standards of beauty. They aim to make everyone feel comfortable in their own skin. Selena Gomez’s vision was to inspire people to embrace their unique beauty.
The brand offers a wide range of makeup products. These include foundations, concealers, blushes, and more. Each product is designed to be easy to use and suitable for all skin types.
Rare Beauty also promotes mental health awareness. A portion of the sales goes to the Rare Impact Fund, which supports mental health services. This makes Rare Beauty not just a makeup brand but a movement for positive change.
Since its launch, Rare Beauty has received positive reviews from customers and beauty experts. They appreciate the quality, inclusivity, and the brand’s commitment to mental health. Rare Beauty continues to grow and inspire people worldwide.