Royal Match ads are everywhere because the game has a unique advertising strategy. One key reason is that Royal Match doesn’t show ads within the game. Instead, it relies heavily on external advertising to attract new users. This strategy helps make the game stand out and generates revenue through in-app purchases and subscriptions.
Another reason for the many ads is the use of mini-game ads. These ads often feature mini-games where the goal is to save King Robert from various situations. This approach appeals to a broad audience and showcases the game’s match-3 gameplay mechanics.
Royal Match ads also use the “fail ads” trend. In these ads, a player fails to complete a task, making viewers think they can do better. This encourages them to download the game and give it a try.
The game also uses influencer marketing, featuring celebrity endorsements like Simon Cowell. These endorsements add credibility and tap into the celebrity’s fanbase, leading to higher engagement and retention rates.
Finally, Royal Match’s user acquisition strategy involves engaging and interactive ads. These often include playable ads that let users try out the game before downloading it. This approach has contributed to the game’s massive success, with over $1.1 billion in revenue and 180 million downloads.
Overall, the combination of these strategies has led to the widespread presence of Royal Match ads across various platforms.