Cinnabon smells so good because of a few clever tactics. They use special cinnamon from the Korintjie region of Indonesia. This cinnamon has high-volatile oil and cellulose content, giving off a strong, woodsy aroma.
The ovens are placed near the front of the store. This ensures that when employees open the oven doors, the enticing smell reaches customers quickly. They bake cinnamon rolls every 30 minutes to keep the aroma constant.
Franchisees are advised to use the weakest hood possible within legal recommendations. This allows the wonderful smells to escape more easily, filling the store and beyond. Some stores even warm up sheets of cinnamon mixed with brown sugar to enhance the scent further.
Cinnabon avoids using ingredients like garlic and onion in their breakfast sandwiches. These scents do not complement the cinnamon aroma. By carefully selecting ingredients and designing their stores strategically, Cinnabon creates an irresistible scent that draws customers in.