Rare Beauty, founded by Selena Gomez, is a makeup and cosmetics brand promoting inclusivity and self-acceptance. The company offers a diverse range of 48 foundation and concealer shades, aiming to cater to various skin tones and ensure everyone finds their perfect match.
One standout feature is the easy-to-use packaging, designed with rounded lids and sphere-shaped applicators, making it disability-friendly. This thoughtful design ensures that everyone, regardless of their abilities, can use the products comfortably.
Rare Beauty is also committed to mental health initiatives. The brand donates 1% of all sales to the Rare Impact Fund, which supports mental health services in underserved communities. This commitment highlights the brand’s dedication to making a positive impact beyond beauty.
All of Rare Beauty’s products are vegan and cruelty-free, reflecting their commitment to ethical practices. This ensures that customers can feel good about the choices they make when purchasing these products.
The philosophy behind Rare Beauty emphasizes celebrating one’s uniqueness and promoting self-acceptance, rather than striving for unrealistic beauty standards. This approach encourages individuals to embrace their true selves and feel confident in their natural beauty.