Rare Beauty, founded by Selena Gomez, is different from other beauty brands in several significant ways. Its mission is to challenge traditional beauty standards, promoting self-acceptance and celebrating individuality. The brand aims to create a safe and welcoming space in the beauty industry, supporting mental wellbeing.
Rare Beauty stands out with its inclusive ethos. Products are designed for all ages, genders, sexualities, races, and abilities. This approach is clear in its marketing, featuring diverse models instead of focusing solely on Selena Gomez.
Another key difference is product quality and pricing. Rare Beauty offers high-quality items at affordable prices, with most products under £31. This makes the brand accessible to a wider audience without compromising on quality.
Social media and community engagement also set Rare Beauty apart. The brand has a strong online presence on platforms like TikTok and Instagram. It shares makeup tutorials, product reviews, and more, building a loyal community that values its mission and products.
Lastly, Rare Beauty’s philanthropic efforts are noteworthy. The brand has established the Rare Impact Fund, aiming to raise $100 million over 10 years to support mental health initiatives. This commitment to philanthropy highlights Rare Beauty’s dedication to making a positive impact beyond beauty products.