Yes, Squishmallows are trending. They have captured the hearts of many, especially Gen Z and adults. These plush toys are loved for their unique personalities and cuddly nature.
The excitement around Squishmallows comes from the thrill of collecting and finding different characters and squads. This has turned into a fun hobby for many people.
In 2022, Squishmallows saw huge growth, selling over 100 million units. Their popularity on TikTok has also soared, with over 11 billion impressions.
The brand’s success shows no signs of slowing down. People continue to enjoy the comfort and joy that Squishmallows bring into their lives.