Yes, Squishmallows are still popular today. Their charm has captivated many since their rise in 2020. These plush toys have a strong following, especially among Gen Z and adults. Their popularity shows no signs of fading.
Squishmallows have become a cultural hit, mainly due to their online presence. On TikTok, they have amassed billions of views and millions of followers. This platform has played a significant role in keeping the Squishmallow craze alive.
The brand’s strategy of releasing new designs and characters has been successful. For instance, introducing characters from the “Harry Potter” series has excited fans even more. This constant innovation keeps the toys fresh and appealing.
Overall, Squishmallows continue to be a favorite among many. Their soft, cuddly nature and trendy designs ensure their place in the hearts of fans. The ongoing buzz online only adds to their lasting popularity.