Prime Hydration, launched by Logan Paul and KSI, has several issues that raise concerns. One major problem is its low sodium content, making it less effective for hydration during intense activities. Sodium is a necessary electrolyte for proper hydration.
Another concern is the use of artificial sweeteners like sucralose. Regular consumption of artificial sweeteners can lead to various health problems, according to the World Health Organization. This makes it a less healthy choice for frequent use.
The drink’s lack of transparency about its natural flavors is also problematic. This can be an issue for people with specific dietary needs or allergies, as they can’t be sure what they’re consuming.
Prime Hydration also contains added vitamins and minerals, which might lead to overconsumption. This is particularly concerning for those who already have a balanced diet, as it can cause an imbalance in nutrient intake.
Lastly, there are concerns about possible PFAS contamination. A lawsuit in 2023 alleges that Prime Hydration contains per- and polyfluoroalkyl substances, which have been linked to an increased risk of cancer.