Rare Beauty is always sold out because it’s extremely popular. The brand’s mission to promote individuality and challenge traditional beauty standards resonates with many, especially younger generations. This high demand means products fly off the shelves quickly.
Another reason is Rare Beauty’s strong online presence. With a significant following on platforms like Instagram and TikTok, any new product launch spreads like wildfire. This buzz creates a rush to buy, leading to frequent sell-outs.
Moreover, Rare Beauty’s commitment to being vegan and cruelty-free attracts ethically-conscious consumers. This appeal further drives the demand, making products even harder to keep in stock.
Limited stock also plays a crucial role. Rare Beauty struggles to keep up with the high demand, often running out of popular items like the Positive Light Silky Touch Highlighter. This limited availability contributes to the frequent sell-outs.
While some think the brand limits stock on purpose to create exclusivity, most sell-outs are due to genuine high demand. The combination of these factors makes Rare Beauty products a hot commodity, always flying off the shelves.