Rare Beauty is always out of stock because it is extremely popular and highly demanded. Founded by Selena Gomez in 2019, the brand has quickly built a massive following. This surge in popularity means that many people want to buy its products.
One of the key reasons for this constant stock shortage is the brand’s strong online presence. Rare Beauty has a significant following on social media platforms like Instagram and TikTok. Whenever a new product is launched, it creates a lot of buzz and excitement, leading to quick sellouts.
Another contributing factor is the limited stock available. Rare Beauty often finds it challenging to keep up with the high demand. The process of ramping up production while developing new products is difficult and costly, which results in frequent stockouts.
Some believe that the brand might be using scarcity as a marketing tactic. However, the general consensus is that the high demand and limited supply are the main reasons for products being out of stock.
All these factors combined make it difficult for customers to get their hands on Rare Beauty products. The huge popularity, strong online presence, and limited stock all contribute to the frequent shortages.