Prime Hydration drink is expensive because it uses high-quality ingredients like natural flavors and coconut water. These premium components add to the cost but also enhance its appeal.
The branding and marketing also play a significant role. The drink is co-founded by popular YouTubers Logan Paul and KSI. Their massive fanbase, especially among younger people, drives demand through influencer-led marketing.
Another reason is its limited availability. Prime Hydration is not widely distributed, making it a sought-after item. High demand and limited supply result in higher prices, especially on reseller websites.
Exclusivity and hype also contribute to the high cost. The association with famous YouTubers creates a sense of prestige, making fans willing to pay more. This exclusivity adds to its desirability.
Finally, the counterfeit market and reselling inflate the price further. High demand and limited supply lead to counterfeit products and reselling at higher prices, pushing the cost even higher.