Royal Match advertises so much because of its unique business model. The game does not include in-game ads, instead relying on in-app purchases and subscriptions for revenue. This strategy provides a smoother gaming experience, making it more enjoyable for players.
However, this approach requires significant investment in external advertising to attract new players. Royal Match uses various tactics, such as mini-game ads, playable ads, and influencer marketing. These methods have proven very effective in acquiring millions of new players.
Advertising extensively helps the game maintain a steady stream of new users, which is crucial for its success. By investing in ads, Royal Match reaches a broader audience, enticing more people to download and play the game.
This extensive advertising has led to remarkable financial success. Royal Match has generated over $1.1 billion in revenue, showing how effective its advertising strategy is. The combination of a smooth gaming experience and strong advertising efforts keeps players engaged and spending within the game.