Selena Gomez named her makeup brand “Rare Beauty” inspired by her 2020 album, “Rare.” This name represents her vision to challenge the unrealistic standards of beauty.
Rare Beauty aims to promote inclusivity, self-acceptance, and mental health awareness. Selena wanted a brand that encourages people to appreciate their unique qualities.
The brand’s mission is to make everyone feel comfortable in their own skin. It emphasizes that beauty comes in many forms and there’s no single standard of perfection.
Selena’s personal experiences and her journey with mental health played a crucial role in shaping Rare Beauty. She hopes to inspire others to embrace their individuality and feel beautiful just as they are.