Selena Gomez named her brand “Rare Beauty” after her album “Rare” released in 2020. This name holds deep meaning for her.
She has a tattoo of the word “Rare” on her neck, showing a personal connection. It stands for embracing individuality and uniqueness.
Selena wants everyone to feel special and confident in their own skin. “Rare Beauty” encourages self-love and acceptance.
Through her brand, Selena hopes to inspire people to recognize their own rare beauty. It is about celebrating what makes each person unique.
“Rare Beauty” is not just makeup; it’s a movement. It promotes inner beauty and self-worth, aligning with Selena’s values.