Selena Gomez started Rare Beauty to challenge unrealistic standards of perfection and promote inclusivity. She wanted to create a brand that celebrates individuality and encourages people to embrace their uniqueness.
Gomez aimed to stop people from comparing themselves to others. She envisioned a safe space where everyone feels comfortable in their own skin.
Another important goal for Selena was to support mental health initiatives. She aimed to open the conversation about mental health and make it more accessible.
Rare Beauty also commits 1% of all sales to the Rare Beauty Impact Fund. This fund supports mental health resources and education, making a real difference in people’s lives.
Through Rare Beauty, Selena Gomez hopes to inspire people to feel beautiful and confident just as they are. She wants everyone to see that their uniqueness is their strength.