Selena Gomez named her brand “Rare Beauty” because it was inspired by her third studio album, “Rare,” released in 2020. This album’s message is all about self-acceptance and individuality, which she wanted to reflect in her beauty brand.
Gomez’s goal with Rare Beauty is more than just selling makeup. She aims to build a community that promotes self-love and confidence. The brand challenges unrealistic beauty standards and encourages people to embrace their uniqueness.
The name “Rare Beauty” fits perfectly with Gomez’s vision. It reminds everyone that they are rare and special in their way. Through her products, she hopes to help people feel beautiful and comfortable in their skin.
Rare Beauty products are crafted to be inclusive and accessible. Selena Gomez wants everyone to find something that suits them, regardless of their skin type or tone. Her brand is a celebration of diversity and personal beauty.
In conclusion, Selena Gomez named her brand “Rare Beauty” to embody the spirit of her album “Rare.” The brand stands for self-acceptance, individuality, and the belief that everyone is beautiful just the way they are.