Cinnabon rolls should not be refrigerated because refrigeration accelerates the staling process of bread. When bread is kept in the fridge, the starch molecules recrystallize and harden faster. This makes the Cinnabon rolls become hard and stale more quickly.
Instead of refrigerating, it’s best to store Cinnabon rolls at room temperature. Room temperature storage helps keep the rolls soft and fresh for up to two days. For longer storage, freezing them is a better option.
The cold temperature in the fridge speeds up the staling process, which is why refrigeration is not ideal. Bread, including Cinnabon rolls, stays fresher when kept at room temperature or frozen.
To enjoy your Cinnabon rolls at their best, avoid the fridge. Store them properly and enjoy their soft, delicious texture for longer.