Rare Beauty makeup was founded and owned by Selena Gomez. This brand aims to challenge unrealistic beauty standards. Selena wanted to create makeup that celebrates individuality and uniqueness.
The collection includes a wide range of products. From foundation to lipsticks, each item is designed to be easy to use. The goal is to make everyone feel confident and beautiful.
Selena Gomez’s Rare Beauty also focuses on mental health. A portion of the sales goes to support mental health initiatives. This mission makes the brand stand out in the beauty industry.
The products are also cruelty-free and vegan. Rare Beauty ensures that no harm is done to animals in the process. This ethical approach attracts many conscious consumers.
Overall, Rare Beauty by Selena Gomez offers quality makeup with a meaningful purpose. It inspires people to embrace their true selves while supporting a good cause.