The owner of Rare Beauty Cosmetics is Selena Gomez. She is not only a famous singer and actress but also a passionate entrepreneur. Selena launched Rare Beauty in 2020 with a mission to redefine beauty standards.
Rare Beauty is known for its inclusive range of products. Selena Gomez wanted to create a brand that celebrates individuality and self-expression. The brand’s products are designed to be easy to use and accessible for all skin types.
Selena’s vision for Rare Beauty goes beyond makeup. The brand also focuses on mental health. A portion of the brand’s revenue supports the Rare Impact Fund, which aims to increase access to mental health services.
Under Selena Gomez’s leadership, Rare Beauty has gained a loyal following. Fans appreciate the brand’s commitment to diversity and authenticity. Selena’s hands-on approach ensures that the products meet her high standards of quality and inclusivity.