Rare Beauty is a makeup and cosmetics company founded and owned by Selena Gomez. The brand focuses on promoting self-love and embracing one’s true beauty. With a range of products designed to enhance natural features, Rare Beauty aims to redefine beauty standards.
Selena Gomez launched Rare Beauty in 2020 with the mission of breaking down unrealistic perfection. The brand encourages everyone to feel comfortable in their skin. Each product is thoughtfully created to be easy to use and versatile, catering to all skin types and tones.
Rare Beauty’s popular items include foundations, lipsticks, and blushes that blend seamlessly into the skin. The brand also emphasizes mental health, donating a percentage of sales to support mental health services. This initiative reflects Selena’s personal commitment to mental wellness.
Customers love Rare Beauty for its inclusive shade ranges and high-quality formulas. The brand’s packaging is sleek and functional, making it a favorite among makeup enthusiasts. Rare Beauty continues to grow, inspiring confidence and self-expression through beauty.