Selena Gomez created Rare Beauty in 2020. The brand launched on September 3, 2020, exclusively at Sephora in the US, Canada, and Mexico, and on the Rare Beauty website.
Rare Beauty aims to break down unrealistic beauty standards. Selena wanted to create a brand focused on self-acceptance and natural beauty.
The product line includes foundation, concealer, blush, and more. Each product is designed to be inclusive for all skin tones.
Rare Beauty has received praise for its innovative approach. Customers appreciate the brand’s commitment to diversity and self-love.
Since its launch, Rare Beauty has become a favorite among beauty enthusiasts. Selena Gomez’s vision continues to inspire many.