Rare Beauty started on February 22, 2019, founded by Selena Gomez. It officially launched on September 3, 2020. The brand was introduced through its official website and in Sephora stores across North America.
Selena Gomez created Rare Beauty to break down unrealistic standards of beauty. She wanted to help people feel comfortable and confident in their own skin. The brand promotes self-acceptance and aims to make a positive impact.
Rare Beauty is known for its inclusive range of products. It offers a variety of shades to suit all skin tones and types. This inclusivity has made the brand very popular among makeup enthusiasts.
The launch of Rare Beauty was highly anticipated and well-received. Fans and beauty lovers were excited about the new products. The brand quickly gained a loyal following, thanks to its quality and message.
Since its launch, Rare Beauty has continued to grow and expand. It remains dedicated to promoting self-love and acceptance through its products. The brand is a testament to Selena Gomez’s vision and commitment to positive change in the beauty industry.