The first product launched by Rare Beauty was a full line of thoughtfully formulated and thoroughly tested products. This collection included 14 categories and 150 SKUs, making it a comprehensive offering. Rare Beauty’s launch happened on September 3, 2020, setting a new standard in the beauty industry.
This launch was exclusive to Sephora stores in North America and the Rare Beauty website. The products were designed to be inclusive, catering to a wide range of skin tones and types. Selena Gomez, the founder, aimed to create beauty products that celebrate individuality.
The product line featured everything from foundations and concealers to lipsticks and highlighters. Each item was crafted with care, ensuring high quality and performance. This extensive range allowed customers to find exactly what they needed to enhance their natural beauty.
Rare Beauty’s initial launch was a major success, quickly capturing the attention of beauty enthusiasts. The brand’s commitment to inclusivity and quality has made it a favorite among many. This first release set the stage for Rare Beauty’s ongoing journey in the beauty world.