Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. The brand is inspired by her third studio album, “Rare,” and it officially launched on September 3, 2020. You can find Rare Beauty products on their website and in Sephora stores across North America.
Rare Beauty stands out by promoting inclusivity in the beauty industry. The brand offers a wide range of products that cater to different skin tones and types. This makes everyone feel included and valued.
Besides focusing on beauty, Rare Beauty actively supports mental health initiatives. The company donates 1% of all sales to the Rare Beauty Impact Fund. This fund aids mental health services in schools and educational settings, making a positive impact on young minds.
Selena Gomez’s vision for Rare Beauty goes beyond makeup. She aims to create a community that embraces individuality and self-expression. This mission makes the brand unique and loved by many.
With its commitment to inclusivity and mental health, Rare Beauty is more than just a cosmetics company. It is a movement that encourages people to feel beautiful inside and out.