Selena Gomez was inspired to start Rare Beauty to promote self-acceptance and individuality. She wanted a beauty brand that celebrates uniqueness and helps people feel comfortable in their own skin. Her personal experiences with mental health issues played a huge role in shaping the brand’s mission.
Gomez has openly shared her struggles with lupus, depression, and bipolar disorder. These experiences fueled her passion to create a brand that supports mental health awareness. Rare Beauty aims to highlight the importance of mental well-being alongside physical beauty.
Selena believed that makeup should not mask imperfections but enhance natural beauty. She wanted people to feel confident and beautiful just as they are. Rare Beauty encourages everyone to embrace their true selves and reject unrealistic beauty standards.
Through Rare Beauty, Gomez also sought to create a supportive community. The brand donates to mental health organizations, ensuring that help reaches those in need. This initiative reflects Selena’s commitment to making a positive impact on people’s lives.
In essence, Selena Gomez’s personal journey and advocacy for mental health inspired Rare Beauty. Her mission is clear: to celebrate individuality, promote self-love, and support mental health causes with every product sold.