No, Temu is not a rebranded version of Wish. While both platforms offer low prices and connect buyers with Chinese sellers, they have distinct differences. Temu is owned by PDD Holdings, a Chinese company. It focuses on providing a localized shopping experience by connecting buyers with local sellers.
Wish, on the other hand, was founded in the US and operates as a global marketplace. It connects buyers with sellers from around the world. This makes their business models quite different despite some surface similarities.
The user interface of each platform also sets them apart. Temu aims for a more localized experience, tailoring its features to local markets. Wish, however, has a more standardized global interface, focusing on a broad audience.
In terms of market presence, Temu is more focused on the Chinese market and nearby regions. Wish, being US-based, has a strong global presence, especially in Western countries. These differences highlight that Temu and Wish are distinct entities, each with its unique approach to online shopping.