Yes, Selena Gomez is the founder and owner of Rare Beauty. She launched this makeup line in 2020. Her goal was to create a brand that celebrates individuality and self-expression.
Rare Beauty stands out because it promotes self-acceptance and mental well-being. Selena wanted to challenge unrealistic beauty standards by offering products that feel good on the skin.
The brand offers a wide range of makeup products, including foundations, lipsticks, and blushes. Each product is designed to be lightweight and easy to use, making makeup accessible for everyone.
Selena’s vision for Rare Beauty goes beyond makeup. The brand also supports mental health initiatives through its Rare Impact Fund. This fund aims to raise millions to help people with mental health services and education.
In a short time, Rare Beauty has gained a loyal following. Fans appreciate the high-quality products and the positive message behind the brand. Selena Gomez’s passion and vision continue to drive Rare Beauty’s success.