Rare Beauty, founded by Selena Gomez, is making strides towards sustainability but isn’t fully sustainable yet. Their packaging initiatives are noteworthy. They use recycled fiber for shipper boxes, welcome cards, and tissue, all of which are 100% recyclable. Additionally, their protective foam is made from corn, dissolves in water, and composts within 60 days. Water-based ink is used for printing, reducing environmental harm.
The brand is committed to being cruelty-free and vegan. Rare Beauty is certified by PETA’s Global Beauty Without Bunnies program, ensuring no animal-derived ingredients and no animal testing. This commitment is a significant step towards a more ethical beauty industry.
When it comes to ingredient sourcing and transparency, Rare Beauty falls short. They haven’t extensively publicized their ingredient sourcing practices, which raises questions about their overall sustainability. However, they do exclude over 1,600 chemicals from their products, aligning with European Union cosmetic standards.
Regarding environmental impact, there’s a lack of comprehensive data or initiatives related to energy consumption, water usage, and waste generation during manufacturing. This gap in information makes it hard to fully gauge the brand’s environmental footprint.
In conclusion, Rare Beauty has made commendable efforts in packaging and maintaining cruelty-free practices. However, the brand needs to improve transparency in ingredient sourcing and develop comprehensive sustainability strategies to be considered fully sustainable.