No, Rare Beauty is not more successful than Kylie Cosmetics. According to Cosmetify’s ranking, Kylie Cosmetics has an overall beauty score of 9.64/10, while Rare Beauty has a score of 8.97/10. This ranking places Kylie Cosmetics second and Rare Beauty third among the most successful celebrity beauty brands. Kylie Cosmetics, founded by Kylie Jenner, has achieved remarkable success since its launch. The brand is known for its trendy products and massive social media presence.
Rare Beauty, launched by Selena Gomez, has also gained significant popularity but hasn’t surpassed Kylie Cosmetics. The brand focuses on promoting self-expression and mental well-being through makeup. Despite its positive message and quality products, it falls just short of Kylie Cosmetics in overall success.
Kylie Cosmetics’ high beauty score can be attributed to its innovative products and strong marketing strategies. The brand continuously releases new collections that capture the interest of consumers. On the other hand, Rare Beauty has made a notable impact with its inclusive range of shades and emphasis on natural beauty.
Both brands have their unique strengths and loyal customer bases. However, when it comes to overall success, Kylie Cosmetics holds a slight edge over Rare Beauty. The competition between these two celebrity beauty brands remains fierce, offering consumers a variety of options.