Rare Beauty is not considered a luxury brand. The focus of Rare Beauty is on accessibility, inclusivity, and affordability. The products are priced lower than those of luxury brands like Chanel or Tom Ford.
While Rare Beauty offers high-quality products, its pricing is more in line with mid-range or affordable brands. This makes it comparable to brands like MAC. Customers appreciate the balance of quality and affordability.
Rare Beauty’s aesthetic is designed to be approachable and inclusive. The brand aims to make everyone feel beautiful without breaking the bank. This is a key reason why it stands out in the beauty industry.
Despite not being a luxury brand, Rare Beauty has gained immense popularity. Its mission to promote self-love and confidence resonates with many. The brand’s focus on mental health and well-being also sets it apart.
In summary, Rare Beauty is celebrated for its quality and inclusivity, but it is not a luxury brand. Its affordable pricing and inclusive approach make it accessible to a wide audience.