Rare Beauty, founded by Selena Gomez, has made impressive strides in the beauty industry. In the 12 months ending in February 2024, the brand generated over $400 million in net sales. This figure highlights the brand’s growing popularity and success.
In 2022, a liquid blush from Rare Beauty went viral on TikTok, contributing significantly to its revenue. This single product brought in $70 million in revenue that year alone, showcasing the power of social media influence.
The brand’s momentum continued into 2023, with Rare Beauty reportedly making $350 million in sales. This consistent growth underscores its strong market presence and consumer appeal.
Rare Beauty’s success is a testament to its quality products and effective marketing strategies. With Selena Gomez at the helm, the brand continues to capture the hearts of beauty enthusiasts worldwide.