Roblox makes money through in-game purchases, advertising, licensing, and royalties. Users buy Robux, the platform’s virtual currency, to purchase items and access premium content. Roblox earns about 48.9% of Robux revenue as profit, with the rest split between game developers, the App Store, and payment processing fees.
Advertising is another revenue channel for Roblox. The platform partners with brands to display targeted ads, including banners, videos, and sponsored content. Companies like Disney, Lego, and Warner Bros. pay for these ads to reach Roblox’s young audience.
Roblox also generates income through licensing. It licenses its intellectual property to third-party companies, which create and sell Roblox-branded merchandise like action figures. This adds another stream of revenue for Roblox.
Additionally, Roblox collects royalties by allowing developers to keep the rights to their games while retaining the right to license these products. When these licensed games are featured on other platforms, Roblox earns royalties.
These revenue streams combined contribute significantly to Roblox’s overall income, with the majority coming from Robux transactions.