Prime Hydration began its journey as a joint venture between popular YouTubers KSI and Logan Paul. They teamed up with Max Clemons and Trey Steiger, the co-founders of Congo Brands. The brand was created to fill a gap in the market for a better, healthier hydration beverage.
KSI and Logan Paul used their massive online presence to promote Prime Hydration. Their influence played a key role in quickly scaling the business. Millions of fans worldwide were excited to try the drink because of its creators.
The inception of Prime Hydration was a collaborative effort. All involved aimed to build a lifestyle beverage that stood out. They wanted something that resonated well with their audience and provided better hydration options.
This joint venture succeeded in creating a buzz. Prime Hydration quickly gained popularity, thanks to the strong promotional efforts of KSI and Logan Paul. Their vision was clear: to offer a superior hydration drink that appealed to health-conscious individuals.