Revenue in Roblox comes from several main sources that keep the platform thriving. The first major source is in-game purchases. Users buy Robux, the virtual currency, to get items and accessories. Part of this money goes to Roblox, ensuring a steady income.
Another vital revenue stream is developer monetization. Creators make money by selling virtual items and offering in-experience purchases. They also earn through Engagement-Based Payouts and Immersive Ads shown in their experiences.
Premium subscriptions also play a key role. Roblox Premium gives users a monthly Robux allowance and access to exclusive items. This subscription model provides recurring revenue for Roblox.
The Developer Exchange Program (DevEx) allows developers to turn their earned Robux into real money. This encourages creators to produce high-quality content, boosting the platform’s growth.
Finally, Roblox uses advertising through Immersive Ads. This system allows brands to reach users while giving developers extra earning opportunities without affecting the user experience.