Roblox developers make money in several ways. One method is by selling access to their games and in-game enhancements. Players pay Robux, Roblox’s virtual currency, to enter exclusive games or get special features.
Another way developers earn is through engagement-based payouts. When Premium subscribers spend time in a developer’s game, the developer receives a portion of the subscriber’s fee.
Developers also sell content and tools directly to other developers via the Studio Marketplace. This allows them to create useful assets and earn Robux from their sales.
In addition, developers can sell items on the Avatar Marketplace. They get 30% of the Robux spent by users on these items, making it a lucrative option for creators.
Lastly, developers can convert their earned Robux into real money through the Developer Exchange Program. This feature enables them to turn virtual earnings into tangible income.