Rare Beauty was founded on February 22, 2019. This beauty brand was created by the famous singer and actress, Selena Gomez. Rare Beauty aims to break down unrealistic standards of beauty. It promotes self-acceptance and natural beauty.
Selena Gomez wanted to build a brand that makes everyone feel included. She believes makeup should be fun and not feel like a chore. Rare Beauty’s products are designed to be easy to use and enhance natural features.
The brand also focuses on mental health. A portion of Rare Beauty’s sales goes to its Rare Impact Fund. This fund supports mental health services, especially for underserved communities.
Since its launch, Rare Beauty has received a lot of praise. Many love its inclusive message and high-quality products. Rare Beauty continues to grow, spreading its message of self-love and acceptance.