Rare Beauty was founded by Selena Gomez. She launched the brand in 2020. The idea was to create makeup that feels good and looks great.
Selena wanted to make beauty products that help everyone feel comfortable and confident. The brand focuses on self-expression and self-acceptance.
Rare Beauty offers a wide range of products, from foundation to lipstick. The products are designed to be easy to use and suitable for all skin types.
Selena Gomez’s vision was to break down unrealistic standards of perfection. She wanted to create a brand that celebrates individuality and diversity.
The company also emphasizes mental health. Part of their mission is to raise funds and awareness for mental health services. Rare Beauty is more than just makeup; it’s a movement.